ī ġ , پ ̽, Ϻ ý
Ź ִ°?
10 , 90% Ҹ ϸ
1 ȭŲ
ְ
Ȱ ε ½ ŭ ° ϸ, ü . о ɷڵ Ŀ, ȥ Ȱ ξ 쵵 ִ. ߵǴ ȵǴ ̴ ? ó ġ Ͻ 忡, Ź ø ڸ еϴ DZ ʿ ΰ?
߶ϴ 3 10 ̷ﳻ 1 ŵ쳭 ִ. ڴ ڱ ¸ Ģ̶ ϰ, ǥ , , ǻ롯, , ̶ 5 Ű Ӱ Żٲϴ Ͽ츦 Ѵ. Ģ ϸ, ŭ ǿ̰ ü̴.
å ÷ ٲ Ȳ ʴ١, ١, پ ̷ ١ װ Ǵٰ ϾԴ ھ ο Ѵ. ǥ, ̵ , ȸ, 谡 ָ û dzϰ ̷ο ʵ ̾ ְ ش. , 鸮 Ѱ? κ ° ó ̲ ? Ȯ ش Ǿ ̴.
Ϻ ȿ ¾ 2003 ̿б кθ ϰ, ũ ص Ƽ̼(Link and Motivation) Իߴ. 2010 ҡó λ åڰ Ǿ, ϰ Ʈ Ҵ. 2013 ϴ ó ο پ ó ״.
2016, װ åڰ Ǿ Ϻ Ƽ̼ Ŭ塯 Ϻ 濵ڵ ָ Ҵ. 2018 ũ ص Ƽ̼ ̻翡 ߰, ֽȸ Ŀ λ ϸ Vokers Ϻ ִ Ʈ ߵϴ ũ ߴ. ũ ص Ƽ̼ ̻ ϸ پ Ȱϰ ִ. ִ١ ϴ° ִ.
PART 1. Aim : ǥ Ģ_
ְ 졯
ǥ Ȯ ϴ ΰ
ǥ ִ°
ǹ̰ ۾ 뿹 ȴ
| CASE STUDY | 踦 7
| CASE STUDY | Ȯ ǹ ǥ ű ϴ
PART 2. Boarding : Ģ_ Բ Ḧ ϶
ѹ踦 Ż ΰ
Դϱ
÷ ٲ Ȳ, ƴϴ
پ缺 ʿϴٴ
[] vs [ǽ Ϸ]
| CASE STUDY | п ̵ AKB48
PART 3. Communication : Ģ_ ְ غ϶
ٴ
ùٸ Ģ θ
what : ΰ?
who : Ǵ ΰ?
where : å ΰ?
how : ΰ?
when : Ȯ ΰ?
ƴ µ º϶
ع´ٴ δ
ü ȴٴ
ʴ ɷ ľϱ
ɸ ֽϱ
ô밡 䱸ϴ
| CASE STUDY | 28
| CASE STUDY | ǥ Ǿ
PART 4. Decision : ǻ Ģ_ ư ϶
ΰ
ո Ǹ ̲
ùٸ 簡 ູϰ
, ټ õ
| CASE STUDY | Ұ
PART 5. Engagement : Ģ_ ƶ
Դ ڽŸ ִ
ŷ ʴ´
κп ų ΰ
, ڷ ϱ
. ϰ ֽϱ
| CASE STUDY |
PART 6. _ ߴ 4
ʶ߸ ϶
ϳ̾ߡ_ ¸
ϴϱ_
ٵ ϴϱ_
ϴϱ_
PART 7. ٲ Ģ_ ٸ Ȱ ̾߱
Ģ
ǹ ǥ ൿ ٲ
ο ȿ
ũ ȭߴ
ǻ ġ
⸦ ϵҴ
| е ŵ쳪
Ǹ η